Derby graduates join Nielsen McAllister’s growing PR team

Derby-based PR and communications specialist, Nielsen McAllister has appointed two new University of Derby graduates, Mitchell Lakin and Tom Starkey, as Account Executives to better support its growing client base while strengthening its bonds with its local university.

After graduating with an MA in Publishing and completing his previous role at Car Charged UK, Mitchell is well-acquainted with the city of Derby and curating business-to-business content. He is excited to grow a longstanding career in the PR and communications industry.

While studying for his degree in Creative Writing and Publishing, Tom worked for the University’s GDPR department, issuing professional, legal responses. He brings a passionate approach to building engaging PR copy.

Mitchell said, “I was amazed by the worldwide client list of Nielsen McAllister. I had no idea a comms specialist of this range was based in my local city. Each client has new learning to offer and I’m already applying and improving the skills from my degrees."

“Everyone at Nielsen McAllister is so friendly, funny and helpful and I’m very glad to be part of the team,” Tom commented.

Mitchell and Tom are being mentored and inducted by the whole team and are quickly being brought up to speed on Nielsen McAllister’s client base. As a specialist in business-to-business PR and communications, the agency assists companies in sectors such as print, packaging and logistics.

Managing Director, Simon Wildash, said: “We are pleased to welcome both Mitchell and Tom to the Nielsen McAllister team. As the agency continues to grow, their expertise in writing and publishing will strengthen the quality of content we provide to our clients, supporting the ongoing expansion of our portfolio.”